Focus and Fiesta are two of Ford’s top-selling and strategic models. The brand wanted to highlight them to European journalists via an official launch event that we coordinated in the south of France.

The event took place at the Terre Blanche Hotel, a 5* resort in the Var region (France), and lasted three weeks, gathering together over 1,000 journalists and influencers to discover and test the new Ford Focus and Ford Fiesta. We set up a 600m² tent within the hotel grounds where the cars were presented every day.