Powered by a sophisticated hybrid engine and with a bold design, the new Ford Puma marks the beginning of a new era for the brand. Ford has asked us to create and coordinate a press launch that highlights all of the different features of this SUV, introducing a new generation of hybrid electric cars that are less polluting and more accessible.

 

We chose to host the event in Malaga, Spain. Participants had the exclusive opportunity to discover the new Ford Puma whilst we emphasised Ford's ambitions in the market.