Pininfarina is not a car brand like any other. Historically a famous family-owned car design firm, it has become a manufacturer in its own right when unveiling its very first model, Pininfarina Battista. True electric hypercar with 1900 hp, this model is limited to 150 units.

For its first time at Geneva International Motor Show, the Italian company entrusted us with the task of organising a press conference to reveal this first model. This key moment culminated in a VIP evening event which gathered over 300 guests.