As one of the world’s most, if not the most, environmentally-friendly city, Copenhagen is the ideal venue for brands wishing to highlight energy-related commitments. Leader in the field of hybrid mobility, Toyota is one of them. This is why we opted for Copenhagen to host the 2017 national convention for the brand’s French network.
The event took place at a former warehouse dedicated to locomotive repair, which had a strong industrial character. There, we enhanced the different messages that the brand wanted to convey to its sales forces.